According to Voot’s most recent survey, Bigg Boss’ new season on Voot has clocked 1.5 billion views and 20+ billion minutes of watch-time, which is the highest the show has seen in years.
This is 1.5 times the amount of online food deliveries in India last year, which is equal to walking around the world 40,160 times! The number of tickets sold on BookMyShow for famous films like Avenger-End Game and Uri is 2.7X that of 40 million viewers.
No, it isn’t the baby boomers! According to Voot Exclusives, females in the 18-24 age group were glued to every minute of the show, while men in the 25 to 34 age group binged on the near-blows men wars and Arti’s captaincy struggles. Read about Bigg Boss 15 Watch Online.
Indians watched Bigg Boss more than Indian Idol, Kundali Bhagya, Kaun Banega Crorepati, and Yeh Rishta Kya Kehlata Hai, according to the article.
Gourav Rakshit, COO – Viacom18 Digital Ventures, gave us an insight into Bigg Boss’ fandom, saying, “Bigg Boss is more than just a reality show for its Indian followers. It’s a way of life for them. Bigg Boss fans are devoted and loyal, and they act as ambassadors for the show in many ways, including online and offline. The popularity of Bigg Boss goes beyond television, as shown by the fans. The playbook provides marketers and brand owners with a better understanding of the digital behaviors of these peculiar Bigg Boss followers, which is particularly interesting and intriguing from a brand and promotional perspective.”
The top four states to watch Bigg Boss Season 13 were Delhi, Maharashtra, Uttar Pradesh, and Punjab. In the Andaman and Nicobar Islands, as well as Lakshadweep, 5 lakh minutes of Bigg Boss is streamed.
Voot’s exclusives have seen a 66 percent spike in viewing, with more people streaming entire shows.
Indians are watching Unseen, Behind-the-Scenes footage in addition to the original episodes. The most famous Voot exclusive episodes were ‘Hotness by the lake’ and ‘Shukla Ji Ka Giddha.’
Voot’s social media engagement has also increased. There were 985 million impressions on the initiative, 11 million views on the #AsliFan anthem, and 16.8 million views on the #AsliFan stickers.
It wasn’t just fans who wanted to be associated with Bigg Boss; advertisers wanted to be associated with it as well, as it had the most sponsors.